A Critique of Walmarts Branding

Walmart is an American retail corporation founded by Sam Walton in 1962. It operates in many countries that include the United States, Canada, Argentina, and Brazil. It is among the largest corporations in the world that employ a large number of employees.Advertising We will write a custom essay sample on A Critique of Walmart’s Branding specifically for you for only $16.05 $11/page Learn More Walmart has come under attack in past years for offering employees low wages, sexual discrimination at the workplace, and unfair treatment of employees. Despite criticism and attacks, the corporation has maintained its position as one of the leading retailers in America and the world. Walmart is a relevant brand in the market because of several reasons that include its impact on economy of the U.S., influence on labor markets, and its sustainability efforts. Walmart is one of the leading employers in the world with over 2 million employees spread across its branches around the world. Research has revealed that its economic impact is immense. First, it provides wages to many people thus improving quality of people’s lives. Second, it offers low prices that make merchandise affordable to low income earners. As such, it alleviates poverty and improves lives of many Americans. Low-income households benefit greatly from low prices, which have led to improved consumer well-being. On the other hand, Walmart has immense influence on labor markets. Research has found out that presence of Walmart in the market increases employment opportunities even though it offers low wages. Its relevance regarding labor markets bases on menial treatment of employees.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It offers low wages, inadequate health cover, poor working conditions, and prevents employees from joining or forming unions. However, this is obscu red by the fact that it offers employment opportunities to many people. Brand positioning refers to a company’s or organization’s perception by customers. Effective brand positioning is one of the most effective ways used by businesses to create customer loyalty and increase customer satisfaction. Walmart has positioned its brand as a low-price retailer that cares for the welfare of customers. As such, Walmart’s brand positioning as the low-price retailer promises customers that the corporation offers the lowest prices for goods in the market. The focus of the corporation’s brand positioning is low prices. It does not offer any promises on quality of shopping experiences or customer affiliation. Therefore, Walmart’s customer base is sensitive to prices of goods compared to customers of its competitors in the market. The main reason Walmart is a leader in the retail sector is because of its brand positioning. However, analysts have criticized Walmar t’s brand positioning by attributing it to brand devaluation. This has led to Walmart establishing itself as a brand of low-priced goods for low-income earners. They further argue that Walmart could improve its brand positioning by incorporating aspects such as customer affiliation and customer experience in its brand positioning strategy. As a brand, Walmart is characterized by creativity, focus on customer needs, high turnover, low cost of production, and market dominance. Walmart’s high turnover and positive impact on economy could be attributed to its creativity.Advertising We will write a custom essay sample on A Critique of Walmart’s Branding specifically for you for only $16.05 $11/page Learn More It focuses on middle class and low-income earners who form the larger part of the population. As such, it offers low prices for its products. It is able to provide low prices because of its low cost of production and low wages. Howe ver, the brand is losing its market dominance because of emergence of online shopping stores such as Amazon.com that have improved convenience of shopping. In addition, development of stores such as Dollar General is affecting the positioning of the brand. Walmart is famous for its effective advertising that attracts more customers to its stores. In past years, it has used slogans such as we sell for less, and satisfaction guaranteed to reiterate its commitment to fulfilling needs of customers by offering affordable prices. In addition, it uses different registered trademarks that include the spark, live better, and save money to represent the Walmart brand. Walmart also offers store brands that present low prices as alternatives to name brand products. It offers numerous store brands such as Sam’s Choice, Dr Thunder, White Stag, George, Mainstays, great Value, and Equate. Additional brands include Apparel and Homeliness. These store brands are offered under the Walmart brand and have played a pivotal role in Walmart’s brand positioning. To improve its brand, Walmart has created a campaign to reinvent its brand to counter criticisms by labor unions and media. The campaign is aimed at cleaning its tainted image and negative publicity. Objectives of the campaign include digitization, reinvention of brand, development of solutions to existing problems, and restructuring retail store formats.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The reinvention campaign aims to advance Walmart’s philosophy of offering low prices to customers while maintaining its brand position as a low-price retailer. The value of Walmart’s brand was evident from nomination as one of the most valuable brands in the world in 2012. This was attributed to its focus on fulfilling needs of digitally connected customers, improving operations to include online services, and offering customers a chance to order merchandise even without money when placing orders. Its brand is worth $34.4 billion and is the most valued brand in the world. This essay on A Critique of Walmart’s Branding was written and submitted by user Mayson Vargas to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Essay Sample on Advertising in Society and Its Dubious Role

Essay Sample on Advertising in Society and Its Dubious Role Beyond doubt, advertising is as old as the first market. Right now it is an inseparable part of our lives. We can see commercials everywhere: on TV, in newspapers and in streets. We really ought to lay our account with this issue today. Advertising companies influence our minds beyond measures on our society, but is this impact positive or not? We often lay at the door of some companies, using aggressive management to win a market. All sorts of corporations do it with two purposes: to lay hold on the market and raise as much money as possible This means they create a strong positive image of a hero, who promotes some brand. Such a strategy is supposed to lay a strong foundation of positive image, connected with this or that brand. These role models influence peoples minds a lot. Consumers wish to be on the level with the ad hero and but expensive cars, gadgets and perfumes. When the company’s CEO makes the decision, he lays a lot at stare. Unfortunately, while using such strategies, companies do not care about the society. Most of them just want to earn as much money, as possible. Ideologies that advertising promotes are often cruel and anti-social. Plenty of commercials are violent, racist or use sexual images. While trying to promote their goods, corporations often humiliate other trademarks. And finally, most of the information we receive from the ads is simply not true. Some activists often try to raise this point in front to government officials, but the politicians minds are mostly at the back of beyond. This happens because aggressive management strategies are bringing profit sometimes beyond anybodys belief. Although advertising has its darker sides, it also brings us a lot of good. We learn about new products and sops from commercials. We also can find better or cheaper goods, using our TV-sets. While creating strong positive stereotypes, advertising agencies make people care about the physical condition. When Michael Jordan or Ralf Schumacher agitate for a healthy way of life, this makes people think about their health. A successful advertising policy can raise some forgotten product from the dead. And finally, brands that are being advertised, actually invest billions into the today’s mass media. Advertising plays a dubious role in our todays world. This is the issue that cant and shouldn’t be laid down. Commercials create stereotypes and destroys them; stimulates us and makes us more aggressive. If controlled and leveled, the role of advertising is generally beneficial. If you need custom essay, research paper, thesis or term paper on Sociology or Business issues feel free to contact our professional custom writing service.

State of Texas economic Essay Example | Topics and Well Written Essays - 250 words

State of Texas economic - Essay Example Governor Perry regards the focus on these industries as a significant economic strategy (texaswideopenforbusiness). They key industries are advanced technology and manufacturing; aerospace, aviation and defense, biotechnology and life science, information and computer technology; petroleum refining and chemical products; and energy (texaswideopenforbusiness). Economies suffer considerably at the hands of, lacking skilled force (Powell and Lindsay 2). World Bank declared that the factors leading to the high pace of economic growth and development of the ‘tiger economies’ is sustained productivity, technological investment, and human resource investment on continuous basis (Powell and Lindsay 2). Texas has a work force commission known as TWC. TWC is a commission for the employers and helps them in refining and upgrading the skills of their employees and work force (texaswideopenforbusiness). The programs that TWC employs are; skill development, apprenticeship, on job training and literacy education to help employees developing their skills better and further and increase their productivity (texaswideopenforbusiness). Texas has an infrastructure that is considered business friendly. It provides and maintains up to the standard modern transportation facilities and logistical advantages (texaswideopenforbusiness). Texas provides business support by providing state-of-the-art land, air and sea transportation means; such infrastructure lends support to businesses and allows them to access national and international markets in time (texaswideopenforbusiness). Texas also has modern energy provision systems, like wind farms, nuclear power, and coal power, all contributing to the developing businesses and people of Texas

Theory and practice of managing people Essay Example | Topics and Well Written Essays - 2000 words

Theory and practice of managing people - Essay Example FollyWood is a large, open-air theme park where the vast majority of the employees serve on a seasonal basis. It was recently acquired by a large leisure company, Leisure, Inc., but is still run as a separate entity. FollyWood pursues a â€Å"hard approach† and does not exert any effort to generate employee commitment among its seasonal staff. As a result, the firm experiences high turnover among its seasonal staff, which is assumed to cause the fall in profits and increase in customer complaints. In light of these antecedents, this report takes the position that FollyWood should assume a comprehensive approach towards reducing the turnover of seasonal staff and motivating its staff, both seasonal and permanent, towards more productive and fulfilling relations with the customers, the company and its leadership, their co-workers, and other parties they deal with at work. The report shall touch on: 1. Undertake a job analysis and restructuring program (Heron, 2005). It is likely that the number of seasonal workers may be reduced in favour of increasing the permanent staff. This will require creating positions that may combine seasonal functions with permanent ones, or realising economies of scale organisation-wide by integrating operations and sharing personnel with other units of Leisure, Inc. Activities that may be accomplished long this line include: 1.1. Perform a job description analysis of existing positions. This will clarify what actions are expected of individual employees in order to set fair compensation horizontally and vertically throughout the organisation. 1.2. Rationalise seasonal functions that may be combined to create more permanent or year-long regular jobs. The purpose of this task is to reduce the number of â€Å"seasonal† staff and instead increase the number of employees who would be able to dedicate their full-time efforts to the FollyWood. 1.4. Enhance job enrichment for currently existing positions. Job enrichment is

Tech 398 Research Paper Example | Topics and Well Written Essays - 2500 words

Tech 398 - Research Paper Example However, one of the most recent concerns directly affecting the functionality and operations of the civil aviations is the issue of terrorism. Since aircrafts are soft targets for the terrorist faction and their aim of leaving deep impact on the minds of the people is met, thus civil aviation has become quite vulnerable to terrorism. Given the severity of the lasting impacts that the issue may raise, priority must be given to engage the stakeholders in order to ensure that the damages are minimized. In this context, a paradigm has been emerged in the existing model of civil aviation safety to ensure measures aiming at minimizing terrorist episodes on flights. This paradigm incorporates measures like information desk being managed by US department of State, technologically enhanced equipment to screen the passengers, cargo screening, improved intelligence measures along with efforts to build an informed network of passengers. The Department of Home incorporated an advisory system whic h was color coded to keep the masses alert. In addition, efforts at global level are also at play, for instance, the International Civil Aviation Organization is working in collaboration with the UN to develop security measures to deal with the issue of terrorism in context to civil aviation safety. The paper will aim at analyzing the paradigm shift in the wake of the threat of terrorism to civil aviation safety. There is no second opinion in the view that the civil aviation industry has been impacted by the threat of terrorism. Though terrorism related incident had occurred in the pre-September 11 era as well, yet in the aftermath of September 11 attacks the situation became worse off than it ever was. The international traffic right after the attack saw around 40 percent drop-off in a few markets (Howard, Forest & Moore 66). Furthermore, the incident of Code Orange added insult to injury

Importance Of Media In Sport

Importance Of Media In Sport The first ever televised football match was shown by the BBC 12 Months After the service was born. Viewers watched 12 months before the match purely through excitement of which the two teams were to play. On the 16th of September 1937, Arsenal and Arsenal Reserved played each other in the first ever televised match. The first ever televised International match was between Scotland and England on 9th April 1938. Through the years television viewers have increased along with the popularity of sport. More sporting channels are available to watch on the television as a variety of providers such as Sky and Virgin are constantly upgrading and adding a wider variety of sports channels which includes many different sports. Per person in Britain the average viewing time on television a week is 25 hours. Sports channel viewers increase every day which means more of the 25 hours watched are spent watching sport. There are two bodies in Britain responsible for television and these are: The British Broadcasting Corporation  (BBC), which broadcasts television and radio programmes; The Independent Television Commission  (ITC), which licences and regulates commercial television service including cable, satellite and independent teletext services; (1) Showing times and slots for programmes are decided by these bodies and most of the times are decided by the shows popularity with the viewers. Ofcom (Office of Communications) is a company which licences all television services across the UK. They have a broadcasting code which all broadcasters must stick to and follow. Viewers are entitled to watch certain sports events free of charge through the BBC such as the Olympics, The Ashes and World Cup matches in football. Snooker and Rugby events are also provided free of charge by the BBC. Sky and Virgin sports channels cost money as they are sold as a package deal but money is also generated through offering of extra sport channels such as ESPN and Extreme Sports. Pay per View channels provide special events in Boxing and other sports such as wrestling. These events cost money but the viewer has the option whether to watch or not. Radio On January 15th 1927, The Rugby Union was the very first sport to be broadcasted on the radio. The match was between Wales and England and it took place at Twickenham. The radio is very important when relating to sport as it gives live commentary of a wide range of sports around the world. During sporting events many members of the public may not have access to a television as they may be at work or travelling. A radio is very accessible for example cars and mobile phones provide connections to radio signals. In many careers today workplaces allow radios to be listened to during work time. Football matches and also many other sports can be tuned into when a television cant be accessed. BBC Radio 5 is a very popular station for Sporting action, news and updates. Continental AM is the most popular sports news radio station in the UK. In the United States ESPN is the most popular as it covers Americas most popular sports such as baseball and American football. Both of these radio stations are majorly popular partly due to that they broadcast the worlds biggest sporting event which is The World Cup. Many people own mp3 players and i pods which also have access to radio stations. This is very useful when travelling by train or bus. Airplanes also provide headphones to allow passengers to listen to radio stations. Depending on the time of travel many sports events can be tuned into. Newspapers/Press Before television was invented a newspaper was the main source for accessing sports news and updates. The New York Times was the first ever newspaper to include a sports section. This idea grew at a very fast rate and more newspapers around the world began designating an area in their paper purely for sporting context. Below is a list of the UKs most popular newspapers: Top 10 UK Daily Newspapers 1 The Sun  (2,955,957) 2 Daily Mail  (2,096,074) 3 Daily Mirror  (1,239,691) 4 Daily Star  (823,025) 5 Daily Telegraph  (683,220) 6 Daily Express  (665,731) 7 The Times  (506,997) 8 Financial Times  (386,590) 9 Daily Record  (328,183) 10 The Guardian  (288,917) (2) The Sun is the most popular newspaper as shown above and it also has a sports section at the back of the newspaper. The problem with this is that The Suns information is believed to be not entirely accurate. Each newspaper has many different journalists. Cadwick and Nancarrow are the main sports editors for The Sun and are considered as major press to sports performers and managers. When editors gather information it can be totally altered for production and viewers interest. The Daily Mail is another popular newspaper for sport and it provides news and results for the following sports: boxing, football, rugby, tennis, snooker, golf and horse racing. The content produced in these sports includes information on different levels for example school football results. Newspapers are printed daily which is beneficial for finding recent and up to date sports information. Internet In the past decade the internet has became the main source of communication as well as promoting sporting information and news updates. The internet itself is found on many devices today such as laptops and mobile phones. This makes the internet very accessible no matter where you are located. Every day more sports facts and information is added to the internet which can be discussed through email or chat rooms. For example Facebook is the worlds largest social network website with a substantial figure of more than 500 million users. Sports updates and results are posted on this website which means a huge amount of the public have access to them. As well as social interaction to discuss sport there are also individual websites which give information in depth on upcoming and present sports events and competitions. It can be argued that the internet has now taken over television and radio regarding recent news and worldwide updates. Therefore the most viewed sports channels are now con verted onto the internet which allows the public to access live sports action and results through their computer. For those interested in predicting the outcome of these events, several gambling websites regarding sport have been launched and are now available for internet users. This is extremely convenient and efficient as the public can play a part in the sporting action straight from their online device. Sports advertisement is escalating on the internet which promotes a variety of sports and gets online users interested. Developing role models Role models are a major part of promoting sport around the world. Performers at the peak of their individual sport become a role model to sports fans and inspire youths to try hard to better their personal ability. When most people think of a sports role model the majority of the public would say the name David Beckham. David is without a doubt a main role model figure in sport around the world as he promotes football through advertisements such as television adverts and internet advertisements. Scotland also has role models in a variety of sports such as tennis star Andrew Murray. This 23 year old athlete is currently ranked number 1 in Britain and number 5 in the world. Many young performers look up to Andrew and try to excel in sport as he has. Sponsorships play a huge role in promoting sport and role models are usually sponsored by main sports labels such as Adidas and Nike. Andrew Murray appears in Adidas adverts on television and the internet which promotes tennis and sporting activity. Being a major role model in sport also comes with a certain amount of pressure. Most of Scotland relies on performers such as Andrew Murray to succeed and represent their country. The performer stresses about winning as failure may ruin their role model reputation and decrease their national popularity. National Identity This is when the nation unites or comes together and supports a national team in a major sporting event such as The World Cup. Advertisements through television, radio and the internet promote national status and increase the nations interest and support. Scotland is a very patriotic country and when a major sport event arises everyone shows full support by gathering together to watch the event or uniting and chanting the national anthem. All over the nation the event will be discussed and a high number of supporters will where Scottish tartan or kilts to show their full support. The events stadium or venue will be guaranteed a full capacity to represent the whole nations support. Agencies such as the S.F.A promote Scotland in major competitions and the management team are put under a lot of pressure to live up to this positive promotion. Both managers and performers are pressured due to national identity as they dont want to let the whole nation down and look to be a disappointment. National support plays a massive part on sport success because it increases the players confidence and belief in their countries ability to succeed. Conclusion This report showed the importance of different forms of media and how they influence sport. Technology is constantly improving hopefully new forms of media will be produced. Each form has its own individual benefits and they all play a part in promoting sport and advertising events. As described, role models and national support promote and increase sport interest and involvement around the world.

the prince :: essays research papers

- Navigate Here - Context --- Chapters 1-2 Chapter 3 Chapters 4-7 Chapters 8-10 Chapters 11-15 Chapters 16-19 Chapters 20-23 Chapters 24-26 --- Study Questions Further Reading 2 Dedication, Chapters 1-2 Summary The Prince is a gift from Machiavelli to the Magnificent Lorenzo, son of Piero de' Medici, offered as "proof of [the author's] devotion." Machiavelli writes that it is the most precious thing he has to offer. The book consists of "the knowledge of the actions of great men, acquired by long experience of modern affairs, and a continued study of ancient history," which Machiavelli indicates he has studied for a long period of time. Although the book is "unworthy" of the Magnificent Lorenzo, the author hopes he will accept it. After all, the book offers its reader, in a concise form, learning which has taken its author many years of study and much personal danger. Machiavelli emphasizes that the book is short and direct, and written without without resort to "pompous phrases" or "embellishment." Its strengths are that it goes to "the truth of the matter" and addresses an important subject. He does not wish to seem presumptuous by daring to discuss the affairs of a prince, but, he suggests, just as only a prince, from his vantage point above the people, can understand them, only one of the people can truly understand the prince. He hopes that his Magnificence will see in the work his hope for the prince's future greatness, which has been promised by "fortune" and his "great qualities." And if his Magnificence will lower his gaze, he will discover how undeservedly Machiavelli has had to suffer misfortune. Chapter 1: "How Many Kinds of Principalities There Are and the Way They Are Acquired" There are two kinds of states or governments: republics and principalities. There are also two kinds of principalities: "hereditary" and "new." Further, "new" principalities are either "entirely new" or a territory annexed to "the hereditary state of the prince who acquires them." Annexed principalities can be put under the rule of a prince, or set up as "free states." New principalities can be won by using another state's military, by the conqueror's own military, by luck, or by personal courage and ability. Chapter 2: "On Hereditary Principalities" Machiavelli indicates that this book will not be about republics, which he has discussed in a previous work. Hereditary states are easier to hold onto than new states, since, barring the appearance of an extraordinary force, if the prince is not stupid, he will hold onto power by doing what his predecessor did. the prince :: essays research papers - Navigate Here - Context --- Chapters 1-2 Chapter 3 Chapters 4-7 Chapters 8-10 Chapters 11-15 Chapters 16-19 Chapters 20-23 Chapters 24-26 --- Study Questions Further Reading 2 Dedication, Chapters 1-2 Summary The Prince is a gift from Machiavelli to the Magnificent Lorenzo, son of Piero de' Medici, offered as "proof of [the author's] devotion." Machiavelli writes that it is the most precious thing he has to offer. The book consists of "the knowledge of the actions of great men, acquired by long experience of modern affairs, and a continued study of ancient history," which Machiavelli indicates he has studied for a long period of time. Although the book is "unworthy" of the Magnificent Lorenzo, the author hopes he will accept it. After all, the book offers its reader, in a concise form, learning which has taken its author many years of study and much personal danger. Machiavelli emphasizes that the book is short and direct, and written without without resort to "pompous phrases" or "embellishment." Its strengths are that it goes to "the truth of the matter" and addresses an important subject. He does not wish to seem presumptuous by daring to discuss the affairs of a prince, but, he suggests, just as only a prince, from his vantage point above the people, can understand them, only one of the people can truly understand the prince. He hopes that his Magnificence will see in the work his hope for the prince's future greatness, which has been promised by "fortune" and his "great qualities." And if his Magnificence will lower his gaze, he will discover how undeservedly Machiavelli has had to suffer misfortune. Chapter 1: "How Many Kinds of Principalities There Are and the Way They Are Acquired" There are two kinds of states or governments: republics and principalities. There are also two kinds of principalities: "hereditary" and "new." Further, "new" principalities are either "entirely new" or a territory annexed to "the hereditary state of the prince who acquires them." Annexed principalities can be put under the rule of a prince, or set up as "free states." New principalities can be won by using another state's military, by the conqueror's own military, by luck, or by personal courage and ability. Chapter 2: "On Hereditary Principalities" Machiavelli indicates that this book will not be about republics, which he has discussed in a previous work. Hereditary states are easier to hold onto than new states, since, barring the appearance of an extraordinary force, if the prince is not stupid, he will hold onto power by doing what his predecessor did.

Everyman-a Medieval Play Review

Everyman is a play which was written to express the importance of morality, to whoever read it or experienced it being performed on stage. Some scholars say that it was written sometime in the late 1400’s, while others insist that it is a translation of a Flemish work called â€Å"Elckerlijc†, which was written by Peter van Diest in 1495. Everyman is an allegory play which is heavily based upon Christian religious perspectives; also it is resoundingly similar to the Christian belief of the resurrection of Christ, and his ascension into Heaven, after the crucifixion.The first act of Everyman, opens with a prologue which takes on the form of a messenger, telling the audience about the fate which is to come to Everyman. The messenger goes on to tell the audience that eventually God will call upon all of humanity to stand before him, and give account of their works which they had wrought in life. The next part of the play is God calling upon Death, to go and bring Everyman to stand before him. God commands Death to go and bring Everyman before him, so that he may give account of his own misdeeds that he has wrought in life. So Death goes and finds Everyman, and tells him that his time has come.Everyman then attempts to bribe Death with a thousand pounds, but Death refuses. However, he states that he will allow Everyman to bring someone with him, so that he does not have to face his judgment alone. Everyman first goes to Fellowship, whom represents friends and companions; and asks him to accompany him to go and stand before the judgment God. Fellowship, whom had promised to stand besides Everyman through whatever may come; tells Everyman that he will not go with him to the grave, because he fears Death and the judgment of God. Everyman is heartbroken, but then goes on to the next in line.Everyman then goes to Kindred and Cousin, which are supposed to represent family and kin; but they too tell him that they will not accompany him on his way to the grav e. Thirdly, Everyman turns to Goods, which represents material possessions; nonetheless she also states that she will not go with Everyman to his final judgment. Everyman is very concerned by this point, and so he turns to Good Deeds for companionship. Good Deeds states that she will go with Everyman to face his judgment with him; but unfortunately she lacks the strength for such a journey, because Everyman as neglected her throughout his life. Good Deeds tells Everyman that he must then go before her sister, Knowledge; for she will know the way in which Good Deeds may regain strength. Upon meeting Knowledge, she tells Everyman that he must go before Confession; and there Everyman confesses his sins. Afterward, Confession gives Everyman a â€Å"jewel† called Penance; which cleanses Everyman of his sins, so that he may stand before God and not be in jeopardy of damnation. With his confession behind him, Good Deeds regains his strength, and is ready to accompany Everyman to the grave.Knowledge then tells Everyman to gather together his attributes of life: Beauty, Strength, Discretion, and Five Wits; so that they too may accompany him to his reckoning with God. But when Everyman gathers them together, they tell him that they will not go with him to the grave; essentially because they are all characteristics of youth, which are all now fleeting from him, as he has the end of life. With that, Knowledge, and Good Deeds accompany Everyman to his final reckoning with God.There enters the character Angel; Knowledge then attests to Angel that Everyman was a good and just person, and in the end, he confessed his sins before God. Then Everyman and Good Deeds go down into the grave, and thus make their way to stand before God in the final judgment of Everyman. Fundamentally, this play ends with the character, Doctor, stating that all accept Good Deeds and Knowledge will all flee from a person, when they go before God for their final judgment. *** Issues in Raised in Key Resources There are several key issues which were raised by the scholars that wrote the major resources which I used to write this report.This play has received a moderate amount of popularity over the past near 500 years; and now today there are some scholars and researchers whom are exceptionally critical, both positively and negatively, of the details as to how it was written. One criticism of note would have to be one which was voiced by Thomas F van Laan. In referring to the general premise of Everyman, he contends of the writer that â€Å"His speech is essentially negative; he focuses solely on the inevitability of death and the destructiveness of sin†.Simply put, Mr. van Laan is stating that at first, the sole purpose of this work appears to emphasize specifically on death and how mankind should feel only sorrow for anything that they do, which goes against the teachings of Christianity. Another criticism of this work which Mr. van Laan refers to is the point in t he beginning when God first speaks. Mr. Van Laan states: â€Å"Gods words are wholly negative in force, implying only the difficulty to come, omitting any indication of hope for mankind†. Mr. an Laan is voicing this criticism on the opening section of the play, fundamentally about how he considers Gods words to be too negative in their approach. In expressing this condemnation, Mr. van Laan is adamant about his beliefs that God would probably not be so disconcerting in his approach to dealing with mankind. However not all that Mr. van Laan has to say about Everyman is negative in nature. He goes on to shed light on the allegory nature of the play, and how this lends credence to its being a unique, legitimate work of theater. He contends that â€Å"The first movement, is a falling action, which traces Everyman’s’ decline in fortune.This shatters the apparent serenity of his life, to the depth of his despair†¦fallowed by the second movement, a rising action, which carries him from this nadir unto his final salvation†¦which is symbolized by the words of the welcoming Angel†. It is my belief, that essentially what Mr. van Laan is stating, is that by using actual characters to personify the specific aspects of human nature; the persona of the play becomes a two-fold endeavor. Firstly, by the characters being literal representations of human qualities; they achieve a form of realism, which is normally only conveyed through the use of spoken dialog.Secondly, the movement’s themselves-transpiring from a state of utter despair, to a state of harmonious bliss; is not only characteristic of all great works of drama, but also of life itself. Throughout Mr. van Laan’s review of Everyman, he states his opinion that by the author using characters to represent the individual aspects of human identity; the play conveys a form of realism, which is distinctly unique. Next brings us to the arguments made by the researcher Roger A. Ladd. His belief is that this play was not written for the everyday person, but was in fact written to be a work which would have been performed for the â€Å"bourgeoisie†.His reasoning stems from research which had been done by scholar Dorothy Wertz; the same scholar who also believes that Everyman was probably written strictly to be performed for the elite rich. In her research, Mrs. Wertz points to the fact that â€Å"by simply examining the vocabulary and phrases used in the original piece, one can determine whom the play had been written for†. In that, she states that â€Å"the wording itself would have been too formal for ordinary citizens of the time period to ascertain†. However, unlike Mrs.Wertz, who believes that Everyman is specifically nothing more than a direct translation of Elckerlijc; Mr. Ladd assumes that it is an amalgamation of Elckerlijc and other English literary customs of the era. Mr. Ladd’s purported theory was reached in part, by investigating the traits of the character â€Å"Goods†, and comparing them with the English anti-mercantile satire traditions which were popular in the late-medieval period. An example of which being, that in the Germanic-Dutch based Elckerlijc, Goods is described as appearing as â€Å"Neglected, rusty . . heaped up, filthy†. However in Everyman as Mr. Ladd purports, Goods appears in a more English anti-mercantile manner as being â€Å"trussed and piled so high, and in chest I am locked so fast, also sacked in bags†. The Everyman description, falls in line with the late-medieval literary tradition of anti-mercantilism; which according to Mr. Ladd, comes as proof that Everyman could not have been strictly just an English translation of Elckerlijc. Another scholar whom is acquiescent in his research of Everyman is Lawrence V. Ryan. Mr.Ryan takes an approach, which seems to be more about discerning the religious implications of the play Everyman. The first point that Mr. Ryan makes is that †Without theology, the artistic merit may not be fully appreciated†¦that the theology involved is indispensable, not indefensible, and furthermore, that it gives the play its characters, structure, significance, and even its dramatic impressiveness†. One of the main points which all three scholars agree upon is that by being deserted by all those whom Everyman turns to for help; the audience develops a strong sense of pathos, for the plight of Everyman. Mr.Ryan suggests that the emergence of these false-friend characters â€Å"all appear in a climactic order, according to the increased danger of each as a distraction from one’s Maker†. Finally, Mr. Ryan gives his opinion about the reason why all the characters that abandon Everyman, as well as Everyman himself, are all men; and why the only characters that accompany him are women. In essence, the logic behind this as Mr. Ryan contends is that â€Å"All men are born into a state of sin†¦and that for dramatic suspense; the author chose to have the only redeeming characters be women†¦to show that women can counteract this dogma†.Personal Reaction to â€Å"Everyman† My personal opinion of this particular play is one of high appreciation. Unlike some of the reviews of scholars which I have read, which did not display too much positive reception for this work; I personally enjoyed reading it, and doing my report on this play. When I first tried to read the Old-English original version of this play, I found it incredibly hard to ascertain what exactly the meaning was behind what the author had written. Understandably it was difficult for me when trying to use the un-translated Everyman, as Old-English is a version of our language, which has been out-of-date for centuries.When I found the translated version of Everyman on the Fordham University website and began reading it, I almost instantly thought that it had been a work which had b een written by either someone whom was a priest, or had been another member of the Christian church in some capacity. Another notion which I had was that if the play had not been written by someone who was a church member, then it obviously had to have been written by someone whom had some form of agenda for getting people involved with the Christian church in some form or another.Perhaps the author had a legitimate reason for wanting people to become more involved with the church or to become closer to god in some fashion. On the other hand, perhaps there was a more sinister motive; like getting more people into the flock of the church, in order to acquire more money flowing into their coffers. Personally, I think that it was a combination of both motives, and that whoever had wrote this play, also had a genuine interest in using a popular mode of expression.Or perhaps the author wanted to show that by turning away from the sins of the flesh; that a person could attain a state of c onsciousness, which could bring them closer to a higher form of enlightenment. No matter what the personal objectives were for its creation, one thing remains clear; this was that the author of this particular piece was incredibly ahead of his time. From what I have examined in doing research for this report project; in reading other plays that date from the late medieval age, I can honestly say with a certainty, that I have not read anything that dates from this period, which is as unique as this.The usage of human emotions and possessions being personified into literal characters is uniquely a modern notion; and from what I have found, does not appear to have been done in a theatrical piece until sometime around 18th or 19th century. This plot construction is something which I have seen in movies and television shows; which are much more recent, than something that dates from the late medieval period. One example that immediately comes to mind is Charles Dickens’ Christmas Carol; although not entirely the same in primary foundation, the underlying principle is similar.Some of the scholars that I read about, that reviewed this work; were quick to dismiss it as being either frivolity, or simply nothing more than an act of religious propaganda. I have to disagree with both sides; I feel that this is a excellent illustration of late medieval/early modern era theatrical work, which will more than likely see its relevance come again. Summary of  key scholarship on this play The first article which I used to review for this report on the play Everyman was a modern-English translation, of the late medieval original version of the play.This particular article didn’t offer any insight into it, as in scholar reviews; but it was extremely helpful in writing my summary of the play. Without this article, I am not sure if I would have been able to do this research project on this particular play, as I would not have been able to even ascertain what it was a bout. The next article which I used to write this report was written by Roger Ladd. Mr. Ladd took a definitively scholarly approach to conducting his research.Some of the main issues which he decided to confront were how the play Everyman deals with the religious implications of how material wealth corrupts the good intentions of mankind. Ladd went into detail, comparing the details of Everyman, to other plays of similar genera that date from the period. He explains about how most everyday citizens of the late medieval period, looked at the assemblage of material wealth, as the path to avarice, which puts their immortal souls in jeopardy.Like many other scholars whom have written journals about the â€Å"morality plays†, Ladd believes that in order to find out whom the plays written for, one has to look into the wording of the work; by doing this, he states that it becomes apparent who the target was. For example Everyman, when the main character is forced to give up his worl dly possessions; it is written to appear as if this could have been the most dastardly thing which could have occurred in his life. Other key scholarship reviews of this play, comes from the scholarly works of Lawrence V. Ryan.Ryan takes an approach to his research, which is concerned with how organized religion is suspect in this play. One of his main thesis’ is about how in the play, Everyman attains salvation through his own works, and not by the salvation which comes from God. He talks about how many religious figures were quick to label Everyman as a work of unholy declarations; and that how many of these religious leaders informed members of their churches that they would be in danger of hell by going to watch a performance of Everyman. Ryan is perhaps the most non-forgiving of the three scholars that I chose to use.Mostly, he tries to make it known that he is of the opinion that Everyman was only an English translation of the Dutch work Elckerlijc. He does not make use of very much authentic information to make this claim, he simply relies on paraphrasing works which had been written by other scholars. Next, I used the research from the scholar Thomas F. vanLaan. VanLaan goes into detail describing the individual characters of Everyman. Noteworthy, is how he explains the nature of these characters, and how they relate to the human experience. Differing from the other scholars whom I referenced in this report, Mr. anLaan gives a very logical accounting of why the author chose to incorporate inanimate human natures, as the title characters for this play. The choices for the human failings and material wealth, was carefully used to make the play appeal to nearly everyone whom would have watched its production. An example being, of how Everyman had acquired material goods in his life, which would have appealed to the rich; while on the other hand, Everyman losing his material possessions would have gained the approval of the poor which might have bee n in the audience.However, I never found one scholarly review, which did not offer at least one compliment about this great play.Endnotes *** Paul Halsall, Internet Medieval Sourcebook, â€Å"Medieval Handbook: Everyman, 15th Century†, Fordham University (August 1998) (Accessed on October 20th, 2010) http://www. fordham. edu/halsall/basis/everyman. html —The entire summary which I wrote was based upon the modern-English translation of Everyman, which was available online at the Fordham University site.

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